New Start for life parent-infant relationships

Today is the launch of partner activity for the Start for Life ‘If They Could Tell You...’ campaign, promoting the importance and benefits of strong parent-infant relationships. You are can now access a range of downloadable resources from the Campaign Resource Centre, including:

  • Partner Activation Pack including a campaign overview, key messages for partners, parents and Family Hubs, a guide to starting parent-infant relationships conversations and links to supporting tools and resources.
  • Social Media Toolkit with images, copy and content calendar.
  • Posters, including ready to use, localisable and empty belly version for partners to add local service information.
  • Digital screens for use on TV screens and other digital displays in locations such as GP surgeries, Family Hubs, outdoor settings etc.
  • Web banners to use across owned digital channels.

Resources with a specific Family Hub call to action for the 75 commissioned areas are also available. 

The campaign, run by the Department of Health and Social Care (DHSC), in partnership with the Department for Education (DfE), works to show that baby’s use their body language, facial expressions, noises, and cries which can help parents find the best way to meet their needs. Support and free resources, including tips and learning materials, are available on the Start for Life website. 

 

Breastfeeding and introducing solid foods resources coming soon 

New breastfeeding and introducing solid foods resources, using the same design as the 'If They Could Tell You...' parent-infant relationships resources, will be available on the Campaign Resource Centre in the coming weeks. These will include: 

  • Posters
  • Digital screens
  • Social media toolkit

We will be back in touch with partners when these are ready.
 

As part of our evaluation for the latest home learning environment campaign, 'Little Moments Together', we have decided to extend the partner survey, it will now close on Friday 22 March. Your feedback will provide valuable insight and help to inform next year's campaign. We hope you can find 5-10 minutes to complete the survey and thank those who have already done so. 

Complete survey here
 

If you have any questions about the campaign, or more broadly about Start for Life, please contact the Partnerships Inbox at Partnerships@dhsc.gov.uk